Knowing Your Audience
Knowing Your Audience – The What, How and Why? If you want to create messages that resonate with your audience, you need to know what they care about. --- Nate Elliot Marketing is an ever-evolving phenomenon. And any business can only succeed if we keep updating ourselves with this continuously changing process. Regardless of the shift in marketing paradigm, one of the critical keys to flourish is to be customer centric or knowing your audience. Be it digital marketing or offline marketing, knowing exactly whom to target will definitely tip the scales in your favor. Before aiming for the target audience, any business should first understand what does target audience mean. A target audience is the final person to whom your product reaches. He/she is the end consumer. Many factors help determine a target audience such as demographics, lifestyle, interests, hobbies and even their geolocations. Knowing your target audience will help an entrepreneur develop a bond of tru