Knowing Your Audience

 



Knowing Your Audience – 

The What, How and Why?

If you want to create messages that resonate with your audience, you need to know what they care about.                ---   Nate Elliot

Marketing is an ever-evolving phenomenon. And any business can only succeed if we keep updating ourselves with this continuously changing process.

Regardless of the shift in marketing paradigm, one of the critical keys to flourish is to be customer centric or knowing your audience. Be it digital marketing or offline marketing, knowing exactly whom to target will definitely tip the scales in your favor.

Before aiming for the target audience, any business should first understand what does target audience mean. A target audience is the final person to whom your product reaches. He/she is the end consumer. Many factors help determine a target audience such as demographics, lifestyle, interests, hobbies and even their geolocations. Knowing your target audience will help an entrepreneur develop a bond of trust and loyalty with their potential customers. Business should not be stagnant and based on the changing interests and lifestyle of its audience should keep evolving so as to not lose its brand value and increase customer lifetime value. The target audience is where you can expect the highest conversion rate.

When a business is aware of its target audience, they can effectively utilize their resources in such a fashion that it captures the interest of the mass. Target specific marketing helps understand the end user’s behavior, which ultimately leads to better advertisement and marketing of the product.

There are different ways on how you can determine your target audience.

  1. One of them is Tracking. Marketers often use surveys and campaigns and questionnaire and feedback from the common mass. The reason is to understand their inclinations and lifestyle. If we are able to comprehend what they want and what they are hoping from the market, it will help us to better capitalize the resources and most importantly help us focus in the right direction.
  2. Second most commonly used tool to know your audience is using analytical tools. One such most used app is Google Analytics. It is very commonly used among marketers as it provides with real time data and updates on search rankings, results and retargeting. Investing in Google Analytics will help give you apt customized data, which will prove beneficial in the long run.

Knowing your audience is not a one-time process. It is a journey which needs to be revisited multiple times to get the best and most effective results.

 

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