A Full Service Marketing Agency

  The Covid-19 pandemic or rather endemic has affected and hit the Marketing World from all possible angles. However, the one division of the advertising sector to bear the maximum brunt of it all was Out of-Home Segment. This industry has been severely shaken down in the past months of April, May and June where marketers saw almost zero business and were unsure of how to proceed. And if your company used OOH as the primary mode to reach the customers, the pandemic has definitely left you wondering about its efficacy. However, the most frequent question arising in the minds are whether should you use outdoor advertising especially when people are being asked to stay indoors?  Reports suggest that Out of Home advertising is making a slow but a steady comeback. The World has dealt with work from home measures and staying indoors, restrictions on travelling and staying in lockdown mode. The scenario had forced us to coop up and connect solely through screens, but now we are more than incl

  Digital Marketing Upgrades every business needs post Covid-19 . It is safe to say that the year 2020 has been earmarked and will go down in history. It had ushered in a new era and 2021 will definitely not revert back to the old normal. It bears the scars of the pandemic we all suffered. However, as the saying goes every moon has a silver lining, regardless of how dark the moon is. Covid-19 has brought in major and much-needed lifestyle and technology changes. It has drastically changed the perspective of the marketers, businessmen, entrepreneurs as well as the consumers. The market is no longer the same. The dynamics have taken a whopping 360 degree turn. Are you ready to adapt and survive? The new mantra is “You don’t exist if you are not online”. The catchphrases are Digital and Online. Traditional Marketing is receding in the background while Digital Marketing is now growing exponentially! Marketers and businessmen are frantically trying to keep up with the new gen trend a

  Ever Wondered why Brands use Specific Colors?  Color is a power which directly influences the soul – Wassily Kadinski As the popular saying goes “First Impression, is the last Impression”, it stands true here. Color of the logo or your brand is the first thing that people notice. The psychology and concept of palette used for your brand helps establish a connection with the customers. It helps in eliciting the right emotions amongst the general mass.  Colors tend to strongly reflect branding even if there is no text in them. Studies have found that a product’s color tends to influence 60% to 80% of a customer’s purchasing decision. People have the habit of remembering the colors of the logo rather than the text in them or the name of the brand. This is why Colors play such a pivotal role in connecting with people and thereby increasing your brand recognition and total sales.  Your brand’s color should be consistent and integrated across your website, your landing pages, your logo, t