Ever Wondered Why Brands Use Specific Colors

 

Ever Wondered why Brands use Specific Colors? 

Color is a power which directly influences the soul – Wassily Kadinski

As the popular saying goes “First Impression, is the last Impression”, it stands true here. Color of the logo or your brand is the first thing that people notice. The psychology and concept of palette used for your brand helps establish a connection with the customers. It helps in eliciting the right emotions amongst the general mass. 

Colors tend to strongly reflect branding even if there is no text in them. Studies have found that a product’s color tends to influence 60% to 80% of a customer’s purchasing decision. People have the habit of remembering the colors of the logo rather than the text in them or the name of the brand. This is why Colors play such a pivotal role in connecting with people and thereby increasing your brand recognition and total sales. 

Your brand’s color should be consistent and integrated across your website, your landing pages, your logo, the social media accounts and any other collateral you have created which endorses your brand and even your physical office space. Consistency in colors is important so that potential customers do not receive mixed signals. If you are using a strong color and then slowly shift to a sober or a neutral palette, it will leave your audience confused and disengaged. 

Every color evokes a different response from humans. Studies have shown that color blue is the winning color as it is used in 33% of the top 100 brands. Red comes second by being used in 29% of the brands, 28% use dark or greyscale colors and finally 13% use yellow. 

How do we react to different colors? And what does each color talk about your brand? Here is a brief overview!

• Blue – Blue as mentioned is the favorite color for most of the brands. The reason being this color tends to calm and soothe people. It makes us feel at ease and peace. It is also associated with trust, responsibility and security. And most of the brands want to use these elements in their logo. 
• Red – Red is a very powerful and a passionate color. It causes an increase in heart rate and is associated with aggression and excitement. Moreover, it is a highly attention-grabbing and a provocative color.
•  Purple – Purple is a mystical color. It has an aura of mystery and elegance. It offers a sense of spirituality and a magic factor to your brand, thereby making it enticing. 
• Green – The color green symbolizes freshness, health and rejuvenation. It creates a feeling of serenity and calmness amongst the humans. 
• Yellow – Yellow is very eye-catching color. It tends to evoke positivity, vibrancy and optimism. It stands out among other colors and is rather appealing to look at.
• Orange – Orange when blended with yellow gives a feeling of adventure, cheerfulness and friendly approach. It is an optimum choice for brands who want to mix the positivity of yellow with the passion of red. 
• Brown – Brown represents modesty and down-to-earth simplicity. It evokes a feeling of strength and durability. However, it also reminds people of dirt, hence this color should be used carefully.
• Black – Black is an all-time classic and a powerful color. This color can never lose its appeal and always stands out when used in a brand logo. It portrays exclusivity and high value. 
• White – White is a noble, simple and a pure color. It shows cleanliness and simplicity. 

It is very important to understand the color psychology before using it to create your brand’s identity. Use a color which connects with your target audience and highlights your business’ strengths. 

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