Digital Marketing Trends to be aware of .

 


Know What’s Trending in Digital

Digital Marketing is the new IN circulating both the online world of cool, smart gadgets as well the offline world of printing ads and strategizing campaigns. Since the post covid scenario is Digi-centric, Businessmen and entrepreneurs are collating data through google analytics and giving them a physical form by running campaigns and splashing it all over the city in hoardings and billboards.

If you are an aspiring Digital Marketer or you want to give a new look and feel to your brand which has always run offline mode, then there are digital certain trends you need to keep in mind and learn about before moving forward. Having a sound knowledge on the working of various algorithms and new features, gives you an upper hand and helps you create the most effective marketing campaigns for your company. Know more about Digital Marketing trends below .


We have written this blog to discuss the top 5 Digital Marketing trends of 2021 and to enhance your knowledge on the same.


1. AI in Marketing

Artificial Intelligence is being adopted and learned by multiple sectors and industries. AI is a complex

algorithm that evolves by teaching itself from an extensive database. They have the ability to choose

the best pattern or technique or strategy from the existing dataset. This is a huge advantage for

those digital marketers who are familiar with how to use it.

Majority of the business have already adopted and interacted with an AI chatbot to solve multiple

queries. Artificial Intelligence if implemented skillfully can help engage your clients and make them

stay on your page longer. You can fine-tune your social media content using AI and understand what

interests your customer base and why would they visit your website.


2. Augmented Reality

Augmented Reality has gained more significance and demand post covid. As per Wikipedia,

Augmented Reality is an interactive experience of a real-world environment where the real-world

objects are enhanced by computer generated perception.

Being physically present and actually experiencing the environment as well as the objects before

making any decision is always the most preferred method. However, the changed scenario calls for

an alternative which can give a look and feel of physical presence without being actually present.

And, this is what we call Augmented Reality. It’s quickly gaining popularity and also assists customers in making fast decisions.


3. Chatbots

Chatbots is considered to be one of the topmost digital marketing trends which is being

implemented by businessmen and entrepreneurs all over the World. Chatbots use AI based

technology to message and chat with potential clients. It is a technology which is designed to attend

to multiple site visits at a time.

The benefits of having a 24/7 chatbot customer service who deliver instant replies and leaves the

clients satisfied is highly advantageous. This virtual support helps business men to focus on more

important work than performing repetitive tasks.


4. Video Marketing

It is a well-known fact that seeing a movie is better than reading about it! Same concept applies in

the case of Marketing. Video Marketing is a technique of trying to keep your audience hooked and

captivated to your site. People tend to get less bored while watching a video, and thus this increases

your conversion rate.

According to research it is said that video content is likely to drive 50 times more users than plain

text. Video Marketing can be in the form of short Instagram reels or YouTube shorts, livestream from

mobile or interactive AR content.


5. Influencer Marketing

This is new and has already gained a greater reach than the traditional marketing approach.

Influencer marketing follows a word-to-mouth technique where the youth follow a particular icon or

a celebrity who then enhance your brand image. An influencer than be a YouTuber, a celebrity,

Instagrammers, basically anyone with a great following that can help propagate your brand.

Influencer Marketing is the next big thing because the majority of the target audience in any

business focuses on the young crowd. You can get an influencer to talk about your brand, your

products and in no time, there will be a drastic spike in your business and it will be the talk of the

town!


We have just listed the top 5 Digital Marketing trends, but there are many more upcoming skills and

strategies which can be implemented to grow your Brand.


Connect with us to implement these latest technologies in your company and watch your business

grow to levels unknown! Also stay tuned for more such informative articles as well as for the latest

updates in Marketing trends!

Follow us in Facebook –

https://www.facebook.com/mindzkrafty

Comments

Post a Comment

Our experts will get in touch with you

Popular posts from this blog

OOH Advertising - From Shaken Up to Thriving .

Image
  The Covid-19 pandemic or rather endemic has affected and hit the Marketing World from all possible angles. However, the one division of the advertising sector to bear the maximum brunt of it all was Out of-Home Segment. This industry has been severely shaken down in the past months of April, May and June where marketers saw almost zero business and were unsure of how to proceed. And if your company used OOH as the primary mode to reach the customers, the pandemic has definitely left you wondering about its efficacy. However, the most frequent question arising in the minds are whether should you use outdoor advertising especially when people are being asked to stay indoors?  Reports suggest that Out of Home advertising is making a slow but a steady comeback. The World has dealt with work from home measures and staying indoors, restrictions on travelling and staying in lockdown mode. The scenario had forced us to coop up and connect solely through screens, but now we are more than incl
Read more
Image
  Digital Marketing Upgrades every business needs post Covid-19 . It is safe to say that the year 2020 has been earmarked and will go down in history. It had ushered in a new era and 2021 will definitely not revert back to the old normal. It bears the scars of the pandemic we all suffered. However, as the saying goes every moon has a silver lining, regardless of how dark the moon is. Covid-19 has brought in major and much-needed lifestyle and technology changes. It has drastically changed the perspective of the marketers, businessmen, entrepreneurs as well as the consumers. The market is no longer the same. The dynamics have taken a whopping 360 degree turn. Are you ready to adapt and survive? The new mantra is “You don’t exist if you are not online”. The catchphrases are Digital and Online. Traditional Marketing is receding in the background while Digital Marketing is now growing exponentially! Marketers and businessmen are frantically trying to keep up with the new gen trend a
Read more