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Knowing Your Audience

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  Knowing Your Audience –  The What, How and Why? If you want to create messages that resonate with your audience, you need to know what they care about.                ---   Nate Elliot Marketing is an ever-evolving phenomenon. And any business can only succeed if we keep updating ourselves with this continuously changing process. Regardless of the shift in marketing paradigm, one of the critical keys to flourish is to be customer centric or knowing your audience. Be it digital marketing or offline marketing, knowing exactly whom to target will definitely tip the scales in your favor. Before aiming for the target audience, any business should first understand what does target audience mean. A target audience is the final person to whom your product reaches. He/she is the end consumer. Many factors help determine a target audience such as demographics, lifestyle, interests, hobbies and even their geolocations. Knowing your target audience will help an entrepreneur develop a bond of tru
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Digital Marketing Trends to be aware of .

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  Know What’s Trending in Digital Digital Marketing is the new IN circulating both the online world of cool, smart gadgets as well the offline world of printing ads and strategizing campaigns. Since the post covid scenario is Digi-centric, Businessmen and entrepreneurs are collating data through google analytics and giving them a physical form by running campaigns and splashing it all over the city in hoardings and billboards. If you are an aspiring Digital Marketer or you want to give a new look and feel to your brand which has always run offline mode, then there are digital certain trends you need to keep in mind and learn about before moving forward. Having a sound knowledge on the working of various algorithms and new features, gives you an upper hand and helps you create the most effective marketing campaigns for your company. Know more about Digital Marketing trends below . We have written this blog to discuss the top 5 Digital Marketing trends of 2021 and to enhance your knowled
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OOH Advertising - From Shaken Up to Thriving .

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  The Covid-19 pandemic or rather endemic has affected and hit the Marketing World from all possible angles. However, the one division of the advertising sector to bear the maximum brunt of it all was Out of-Home Segment. This industry has been severely shaken down in the past months of April, May and June where marketers saw almost zero business and were unsure of how to proceed. And if your company used OOH as the primary mode to reach the customers, the pandemic has definitely left you wondering about its efficacy. However, the most frequent question arising in the minds are whether should you use outdoor advertising especially when people are being asked to stay indoors?  Reports suggest that Out of Home advertising is making a slow but a steady comeback. The World has dealt with work from home measures and staying indoors, restrictions on travelling and staying in lockdown mode. The scenario had forced us to coop up and connect solely through screens, but now we are more than incl
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  Digital Marketing Upgrades every business needs post Covid-19 . It is safe to say that the year 2020 has been earmarked and will go down in history. It had ushered in a new era and 2021 will definitely not revert back to the old normal. It bears the scars of the pandemic we all suffered. However, as the saying goes every moon has a silver lining, regardless of how dark the moon is. Covid-19 has brought in major and much-needed lifestyle and technology changes. It has drastically changed the perspective of the marketers, businessmen, entrepreneurs as well as the consumers. The market is no longer the same. The dynamics have taken a whopping 360 degree turn. Are you ready to adapt and survive? The new mantra is “You don’t exist if you are not online”. The catchphrases are Digital and Online. Traditional Marketing is receding in the background while Digital Marketing is now growing exponentially! Marketers and businessmen are frantically trying to keep up with the new gen trend a
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Ever Wondered Why Brands Use Specific Colors

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  Ever Wondered why Brands use Specific Colors?  Color is a power which directly influences the soul – Wassily Kadinski As the popular saying goes “First Impression, is the last Impression”, it stands true here. Color of the logo or your brand is the first thing that people notice. The psychology and concept of palette used for your brand helps establish a connection with the customers. It helps in eliciting the right emotions amongst the general mass.  Colors tend to strongly reflect branding even if there is no text in them. Studies have found that a product’s color tends to influence 60% to 80% of a customer’s purchasing decision. People have the habit of remembering the colors of the logo rather than the text in them or the name of the brand. This is why Colors play such a pivotal role in connecting with people and thereby increasing your brand recognition and total sales.  Your brand’s color should be consistent and integrated across your website, your landing pages, your logo, t
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Website Content Crucial for your Business Growth

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  WEBSITE CONTENT IS IMPORTANT FOR SEO It is not about ‘get the traffic’ – it’s about ‘get the targeted and relevant traffic’ -           Adam Audette The goal of SEO is not to rank #1, it’s to generate leads and sales. This means that your SEO strategy should start with building the right kind of content in your website and using the right keywords which can eventually drive conversions for your business. Website content is any form of media that drives traffic to your business. It can come in the form of blog posts, infographics, videos, quizzes – basically any informative piece that you can put online. Search Engine Optimization thrives on fresh new content. When you create your website, it starts selling like hot cakes! The reason being – you are putting out something new in the Internet. Your website starts reaching out to the audience and gets higher engagements. This is turn drives traffic and generates high ROI. Fresh new website content is crucial for SEO strategy. You need
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We are Up & Live .

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We are now Up and Live ! After Several months of hard work, brainstorming sessions, and pulling all-nighters, we are very excited to announce that our website is now finally LIVE! And nothing will please us more than you visiting us at   www.mindzkrafty.com . We are a full Service Offline and Online Marketing Agency . Krafty Mindz  is a full service marketing agency that has been built to provide customizable and tailor-made solutions for your varied marketing requirements. With our passionate and dedicated team of marketing experts with over 6-7 years of experience, we have included the following 360-degree marketing services and collaterals as our deliverables: Digital Marketing – Google Analytics, Google Adwords, SEO, SMM, Mobile Marketing Digital Assets – Motion posters and short video, photography and drone shoots, graphic design, 360 virtual tours Branding services All Printing collaterals And much more. We do not just stop here. We have gone the extra mile to ensure that the imp
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